3 Factors to Consider Before Opening Up a Dermal Filler Salon
Opening a salon of any kind takes careful planning, saving money, and research into the local laws of owning and operating a salon so you don’t get into legal hot water down the line. Owning and operating a salon is a huge commitment that can change the course of your life whether the business does well or tanks in the first year. As a result, you’ll want to think carefully before you proceed with this endeavor.
1. Design a Great Website
There was a time when all you needed to attract business was a shiny sign on your storefront and people would patronize your business. Unfortunately, the age of the internet has made that kind of advertising a thing of the past. Today, your digital “storefront” is as important as your reputation as a business in the analog world. According to Finances Online, 94 out of 100 visitors will exit a website if they notice that the quality of the graphic design on it is subpar. This means that you should not only have a website that is easy to find and navigate, but you should also invest time or money in getting the graphic design right on it.
If you can’t afford to pay a professional to design your website or a graphic designer to make your logo, you may still be able to open a dermal filler salon if you are savvy with technology and open to learning a new skill. Programs such as Adobe Illustrator and Canva allow you to make beautiful graphic designs without having to spend too much money on them. If you don’t have any money to spend on a website, you may want to increase your savings before you try to open this type of business so you don’t risk losing out on the investment before you have a chance to watch it grow.
2. Research the Market
Nationwide, dermal filler treatments are becoming more popular over time. According to the National Laser Institute, dermal filler treatments have gone up by 8% in the past 365 days. While these types of treatments are more popular overall, that doesn’t mean that business will be booming if you open a salon in your area.
Before you open a salon, you should look into the competition that you’ll face locally and nationally. If there are already plenty of dermal filler establishments in your area, you may want to consider offering other services to stand out from the crowd. You can also increase your level of training and knowledge so that customers will prefer to go with your salon than one that is less qualified to perform this task.
3. Protect Your Business
For any business, having the right protection against liability and more can make or break your business’ success. According to Medical News Today, 15,000 to 19,000 lawsuits related to medical malpractice have been filed every year in the U.S. If you don’t want to be a part of that statistic, you should not only research what qualifies as medical malpractice so you can avoid it but you should also make sure that your liability insurance covers enough to protect you in the event that you get sued for medical malpractice.
In addition to medical malpractice coverage, you’ll want to have worker’s compensation insurance if you have at least one employee besides yourself. You’ll also want to get commercial insurance that protects your equipment against theft and could cover the cost of replacing it if it gets stolen. If you have a company vehicle, it would also be wise to get commercial auto insurance.
If you love doing dermal fillers, you should consider opening a salon. Although it costs money and time to open a business, it will be worth it. When you see happy customers, you’ll know you made the right choice.
